Tools for analyzing company marketing

[subornaakter20]

You can analyze buyers using marketing analytics services that can process big data. We will analyze several types of analysis: the structure and quality of incoming traffic, the value of the market offer and keywords, the content of the site and its internal optimization.

Analysis of the structure of incoming traffic to the website of the company being studied and the Internet pages of its competitors is important data for the customer to take a worthy place in the virtual space. With the help of such research, it is possible to understand how competitors find new customers and apply their developments.

The SimilarWeb service , which is freely guangdong mobile phone numbers database available, analyzes information about companies in different countries around the world. In order to work with it, you need to designate the territory of interest and the time for monitoring. Even the free version of the service compares information about five competitors.

Analysis of company marketing

Visitors usually come to a site from various search engines, via links on the Internet, having learned about the site from mailings, social networks, advertisements, or by entering the address. Therefore, traffic is divided into direct, search, referral, mail, social networks, and paid/display.

Direct traffic is the result of entering a domain address in the browser line or entering through a bookmark in which the user saved the resource address. Usually, looking at the amount of this traffic, you can assess whether the company has a good image and whether it is known to customers. After all, direct traffic is people who usually visit the site again, already knowing it and interested in the company's products. In order to increase its amount, you need to understand the needs of customers, modernize, have a clear and interesting site, be able to collect leads and write good newsletters.

The free Webomer service , based on Liveinternet statistics, will tell you not only what gender and age users visit the site, but also the percentage of the regular audience. In order to find out the necessary information about the site, just enter its address.