Visual examples of the locomotive product from the USSR and show business

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During the USSR, there were always "load" goods that were attached to a product in short supply (locomotive) like a "carriage". That is, if a person wanted to buy one book, he had to buy another one.

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There were some very funny cases. For list of mobile phone numbers database example, in the Perm region during the "dry law" period, a store was supplied with cologne, which was in acute shortage. It was sold only in a set with a heavy cast medal "For the Newborn". Sales were successful.

Or an example from show business. When a new artist is promoted, he is first put in the program of a famous singer (who in this case acts as a locomotive) or the performers sing in a duet. So at one time Nikolai Baskov sang a duet with previously unknown Taisiya Povaliy.

3 signs of a locomotive product
Product-locomotive

What are the distinctive features of a locomotive product?

It is unique and different from others.

A locomotive product solves specific problems of certain customer groups.

Provides a clear benefit (better and more profitable by 30% or more compared to competitors).

All growing businesses have their own unique product-driver - the basis of their development.

With their own driving product, companies know where to look for the target audience, what it should be like, what products to offer it, how to position themselves, what makes them different from competitors, and what convincing arguments need to be made to conclude a contract.

Let's answer the question of the uninitiated right away: why focus so much on the product if a good salesperson can sell absolutely everything? Perhaps there is no need. But the problem is that there are few good salespeople and they do not like to sell a bad product.

The locomotive product is easier to sell, and it is easier to earn money on it, and therefore any seller can sell it. And a good seller sells the locomotive product in large volumes, earning a lot on it.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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