You may not be able to pay someone on youtube $, to promote you in a video or , to promote your product to their million followers, and that’s okay.In recent years, more and more companies have embraced influencer marketing, and so-called micro-influencers have gained popularity as a social media best practice . A micro-influencer will have relatively few followers (between , and ,, but sometimes as few as ,), but will provide you with a much more engaged and enthusiastic audience at a much lower cost.
On the other hand, rates can range from netherlands telemarketing datanetherlands telemarketing data in exchange for access to tens of thousands of followers. Data also shows that micro-influencers are much more trusted by consumers than celebrities. According to forbes, the hard part about marketing to micro-influencers is finding them. more about quality than quantity — meaning it’s better to find a few passionate followers than hordes of disinterested ones.
One study , which defines micro-influencers as “people who work in your category or are truly knowledgeable, passionate and authentic, and seen as a trusted source,” found that “ of consumers are ‘very likely’ to follow a recommendation made by a micro-influencer, compared to who are ‘very likely’ to act on a recommendation from a regular person. ”it's also possible to use micro-influencers to your advantage for even less money, simply by sending them your product and encouraging them to review it.