Simple alongside our love of instant gratification comes our love of laziness. After all, why slave away at something time-consuming when you can find a simpler, easier path? “keep it simple, stupid,” is one of the golden rules of communication. And when you only have a few words – as with subject lines – it becomes even more paramount. Phrases like “simple solution,” “simple answer” and “simple steps” all work wonders in a world where subscribers constantly feel overwhelmed and out of time.
Success there are over , self-help books gambling data philippine with the word – or some variation of the word – “win” in their title on amazon. What’s that cam newton, the quarterback of the carolina panthers, said about only losers being “good losers”? While cam’s assertion is a bit heartless, the truth is we all want to be successful. The key is to figure out what success means to your subscriber and tailor your subject line accordingly.
For some, success could mean bagging more clients, for others it could mean acquiring their first , subscribers. And, naturally, everyone loves winning contests and prizes. Whatever their version looks like is, “success” – along with its synonyms “overcome,” “win,” “dominate,” and others – is a great word to include in your subject lines. By painting a portrait how your subscriber will experience a win by reading your email, you capitalize on enthusiasm and the natural human desire to conquer.