How is hidden advertising regulated at the legislative level?

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Internet. Hidden advertising in the browser has virtually no limitations in terms of type. Here you can use visual (pictures, e-mail newsletters and articles), and story (videos, clips, games, etc.), and auditory (webinars, audio broadcasts, etc.) advertising. In addition, the use of hidden advertising in computer games allows you to influence a narrower (target) audience.

Computer games. This channel is preferred by companies interested in distributing hidden advertising. The results of the conducted research allow us to conclude that hidden advertising in shandong mobile phone numbers database games, placed by visualizing the brand, arouses interest in the product among 25% of players.

Show business. This channel uses all types of hidden advertising. For example, you can mention a product in a song or show a logo in a video clip. In particular, the action in Svetlana Svetikova's video "Nikitinskaya Usadba" takes place against the backdrop of low-rise buildings in St. Petersburg - this is a construction company demonstrating the results of its work.

The Federal Law “On Advertising” (No. 38-FZ of 13.03.2006) prohibits the use of hidden advertising, the impact of which is not recognized by the consumer (for example, the use of the 25th frame).

The placement of such advertising is punishable by a fine of 40,000 to 50,000 rubles. In addition, an official who allowed the display of such advertising may be fined 4,000 to 5,000 rubles (Code of Administrative Offenses of the Russian Federation, Art. 13, 15). It happens that the FAS classifies any use of hidden advertising, such as mentioning a trademark in a message, as prohibited advertising methods.

Hidden advertising on the Internet: types, advantages and disadvantages
The global network is an inexhaustible abyss of information opportunities, where you can not only get useful information, but also tell about yourself. This can be done on your website, in a blog, by placing advertisements and using guerrilla marketing techniques. However, hidden advertising in the