Define the Email Marketing strategy
Posted: Thu Jan 23, 2025 3:17 am
Now comes the time to define how you will achieve those objectives you have already set. When you create the strategy you have to find a balance between the strategic and the creative, because it is not just about sending an email to a segment that is interested in one (or several) of your products, but also about how you present the information you want to convey.
If we work with the previous example of summer sales to sell all of last season's merchandise, your strategy could be:
Special offers for those who subscribe to your newsletter.
Special offers for your former subscribers.
Define the content
Perfect, you already know what you want to do and how to do it, ukraine whatsapp resource now it's time to define how you will send the information. This point is very important, because it is decisive since a large percentage of the success or failure of the strategy depends on the way in which you present the message.
It will all depend on your target audience , the way they communicate and your type of product, but you should take a moment to think carefully about how you will send it, because once you press “send” there is no turning back and you can lose a sale due to a bad message.
For example, if we continue with the theme of summer sales to sell all of last season's merchandise, good content can be
Sending outfits with the pieces you have on sale
Submitting articles (blog posts) showing summer trends and including your products.
Sending special offers for a few days with an exclusive URL for subscribers.
If we work with the previous example of summer sales to sell all of last season's merchandise, your strategy could be:
Special offers for those who subscribe to your newsletter.
Special offers for your former subscribers.
Define the content
Perfect, you already know what you want to do and how to do it, ukraine whatsapp resource now it's time to define how you will send the information. This point is very important, because it is decisive since a large percentage of the success or failure of the strategy depends on the way in which you present the message.
It will all depend on your target audience , the way they communicate and your type of product, but you should take a moment to think carefully about how you will send it, because once you press “send” there is no turning back and you can lose a sale due to a bad message.
For example, if we continue with the theme of summer sales to sell all of last season's merchandise, good content can be
Sending outfits with the pieces you have on sale
Submitting articles (blog posts) showing summer trends and including your products.
Sending special offers for a few days with an exclusive URL for subscribers.