Combining human creativity and AI efficiency

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While one can passionately debate the difference between humans and AI, practice dictates that the best way forward is a thoughtful combination of both. In practice, this is what will happen in a virtual work environment like the next ClickUp .

AI for inspiration; Humans for added value
The best use case for AI today is inspiration and ideation. Open an AI writing tool like ClickUp Docs and use the ClickUp AI tool to enter your prompt and get started on a first draft, or summarize the content of an already prepared draft.

ClickUp Brain

Integrate ClickUp Brain directly into your documents

Not sure where to start? Try ClickUp's Content Writing Template to easily create administration directors email list high-quality, engaging content.

Download this template
Bonus: How to edit AI content

AI to investigate; humans to understand
AI chatbots are great research assistants. Have you ever been stuck on “what’s the word for…”? Your research assistant can help. Have you forgotten where you saved your edited document? Connected search can help. Do you need organizational data from your project management tool?

has answers.

ClickUp Brain

ClickUp Brain, your perfect research assistant

However, if you are creating content for a report or proposal, you need human insight. AI document summarizers can provide you with the information you need to draw conclusions.

For example, your project management tool might show that your teams are taking an average of two weeks to publish each blog post. It might even say that it's increased from one week, which was the norm six months ago. But this could mean:

Your team size has been reduced
The teams are exhausted
The length and quality of content has increased
Has reduced the number of blog posts and is focusing on video content
This vision and the corresponding action items must come from a thinking human being.

By the way, if you manage a team of writers, here’s a primer on how to use AI in content marketing that you might find useful.