Email Marketing and Retargeting: Boost your Inbound Marketing in B2B
Posted: Sun Dec 22, 2024 6:39 am
As we have been developing in our blog, the Inbound Marketing strategy is divided into four steps: Attraction , Conversion , Closing and Loyalty . ( Attract, Convert, Close and Delight ).
For the first part of the process, Attraction , we use different tools such as Content Marketing , SEO and Social Networks . All focused on enhancing our Top of the Sales Funnel and feeding the Lead Nurturing processes.
Today, within the B2B sector, investment has cell phone directory philippines been made in a variety of marketing systems with the idea of influencing prospects in each of the states of the Funnel .
Lately, these investments are being focused on two very important points: attracting the right audience to our websites (Site, Blog, Landing Pages…) with the mission of converting and obtaining contact information from our visitors. And on the other hand, communication with known prospects (or even former clients) who are being directed to the Bottom of the Funnel, feeding them and impacting them again so that they choose our services.
Many website visitors never convert, it is said that 97% of them will continue anonymously without filling out any contact form. Meanwhile, more than 85% of our known contacts or former clients never open our email, remaining in the Top of the Funnel on an ongoing basis.
The funnel is decreasing over time and we need an effective way to move our prospects through it .
For our Inbound Marketing strategy to be more effective, we must focus on the one hand on promoting those anonymous visitors who have already visited our website, and on the other on those contacts that we already know and whose data and email we have. For each case we will use its corresponding tool and which currently have a great impact within Digital Marketing : Retargeting ( SEM ) and Email Marketing ( Automated Marketing) .
Email Nurturing top of the funnelEmail Marketing to Boost our Top of the Funnel
Through Email Marketing , also known as Automated Marketing or Emailing Marketing , we can give a new life to our emails, making them attractive, with valuable content, within a planned and automatic cycle of sending based on segmentation . For more information, visit our previous post on the 10 keys to Emailing for Lead Generation and Online Marketing in B2B .
Email is undoubtedly one of the best Lead Nurturing channels to nurture our B2B contacts and remain in the Top Mind of our prospects on an ongoing basis.
For the first part of the process, Attraction , we use different tools such as Content Marketing , SEO and Social Networks . All focused on enhancing our Top of the Sales Funnel and feeding the Lead Nurturing processes.
Today, within the B2B sector, investment has cell phone directory philippines been made in a variety of marketing systems with the idea of influencing prospects in each of the states of the Funnel .
Lately, these investments are being focused on two very important points: attracting the right audience to our websites (Site, Blog, Landing Pages…) with the mission of converting and obtaining contact information from our visitors. And on the other hand, communication with known prospects (or even former clients) who are being directed to the Bottom of the Funnel, feeding them and impacting them again so that they choose our services.
Many website visitors never convert, it is said that 97% of them will continue anonymously without filling out any contact form. Meanwhile, more than 85% of our known contacts or former clients never open our email, remaining in the Top of the Funnel on an ongoing basis.
The funnel is decreasing over time and we need an effective way to move our prospects through it .
For our Inbound Marketing strategy to be more effective, we must focus on the one hand on promoting those anonymous visitors who have already visited our website, and on the other on those contacts that we already know and whose data and email we have. For each case we will use its corresponding tool and which currently have a great impact within Digital Marketing : Retargeting ( SEM ) and Email Marketing ( Automated Marketing) .
Email Nurturing top of the funnelEmail Marketing to Boost our Top of the Funnel
Through Email Marketing , also known as Automated Marketing or Emailing Marketing , we can give a new life to our emails, making them attractive, with valuable content, within a planned and automatic cycle of sending based on segmentation . For more information, visit our previous post on the 10 keys to Emailing for Lead Generation and Online Marketing in B2B .
Email is undoubtedly one of the best Lead Nurturing channels to nurture our B2B contacts and remain in the Top Mind of our prospects on an ongoing basis.