Although there are certain general rules that are given by the “e-commerce” typology -as a type of business- due to the fact that the purchasing process is only one and always the same, where we can gain the most as a brand is by understanding how we can generate added value for the user.
This means focusing on evolving our product so that it is different from what they can find in other e-commerce sites.
Otherwise, when users complete their purchase, they will have no reason to buy from us again.
Let's give them a unique and outstanding experience that makes them feel that we are not just here to sell them products.
Let them feel that if they buy through us, they get something more than just the philippine cp number product they chose.
It is that plus that will invite them to return.
Carlos Andonegui Teijeiro
Carlos Andonegui Teijeiro
Managing Director of Vinopremier
How would you define omnichannel in e-commerce?
For me, omnichannel is connecting with the user through the channel: web, email, telephone, chat, social networks or physical store, in the way that best suits them and when it suits them and always in a friendly and easy way.
Is omnichannel compatible with any type of e-commerce business? Are there cases in which you think it does not yield results?
All e-commerce sites must be omnichannel and provide omnichannel attention, since in the end, no matter how small the online store is, there are always different points of contact with customers, whether through social networks, email, telephone, physical store, marketplaces, online chat, app, etc.
Today, the customer is omnichannel and e-commerce sites that are not where the customer wants to be will not be successful because the competition is very tough and the customer is very demanding.
Omnichannel is important but it also requires investing in resources to be able to implement and manage it, but I believe that it will always return results to any e-commerce.
Of course, everyone has to know their limitations and it will depend on the size of the company and its capacity to serve all of these channels.