Where to start retaining old customers

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The question arises: what level of customer retention can be considered normal? There is no such indicator. But if you compare the obtained figures with industry benchmarks, it is easy to find out how much your indicators differ from the industry average in one direction or another. Such comparisons should be made regularly.

To retain regular customers, specialists colombia mobile phone numbers database have developed several effective methods. But before using any of them, be sure to find out the following points:

Which customers exactly need to be retained?

Who exactly should you focus your efforts on?

Is it necessary to retain every customer?

Customer Retention_Where to Start

To understand this, you need to use the Pareto rule, which states that 80% of profits come from just 20% of customers. That is, there is no point in trying to retain absolutely all customers; first of all, you need to work with those who bring the company the greatest profit.

Focus on customers who:

solvent;

interested in further cooperation;

are key clients from each subgroup of the target audience.

No matter how difficult it is to single out the clients you need from the entire flow of buyers, you should definitely do it. This is the only way your business will be able to develop successfully.

3 stages of customer retention
Short-term stage. It starts from the moment the buyer enters the store, opens your web resource or, if we are talking about retaining corporate clients, receives a favorable offer from the company manager. In order for the buyer to purchase a product or order a service, it is necessary to keep him for some time.

Medium-term stage. The customer has made a purchase from the company, and your goal is to constantly remind them of this in order to encourage the person to return for the product. The buyer must get used to your brand and begin to trust it unconditionally.

The stage of long-term customer retention. At this stage, a person becomes an ideal buyer. He or she regularly buys your product, and does not even look at competitors. To achieve such loyalty from a client, serious resources and responsible behavior are required.