How to sell complex equipment_attracting partners

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The first is to contact sellers specializing in products similar to yours and offer them your positions. The second way is to conclude a contract with those who, for example, do not sell complex equipment, but have suitable clients. Moreover, the latter are persons with the right to make decisions on this issue.

Everything is simple here: ordering construction materials and carrying out construction work are almost always interconnected. Just like SEO and website development, production of sportswear and various sports clubs. The list is virtually endless. Additionally, we can remember franchising, entering new markets, etc.

To successfully sell complex equipment, you peru mobile phone numbers database need to be able to interest partners in something. To do this, follow a number of steps.

Build a customer base.

In your specific case, you need a list of dealers who work with the product or who are in contact with a warm target audience.

It is also necessary to check the quality of traffic (use Similarweb for this or evaluate the visibility of queries in organic and paid search results). This will allow you to understand the motivation and determine who and how much to offer at the very beginning.


Alternatively, survey your target audience, but it mostly consists of offline companies, whose methods of attraction are somewhat different.

Find something to attract your partner with.

Show successful cases and reviews. Make a presentation, send an email to a potential client, organize a landing page. Indicate the main points of the "win-win partnership", talk about the values ​​of your company. Draw attention to the advantages of the company over other suppliers.

Develop a plan for how you intend to interact with the client.

Offer, for example, to exchange user databases and banners on websites, to carry out joint mailings, to make joint publications on social networks, to participate together in sponsorship programs. Offers for franchising, joint recreation or the introduction of employees into the partner's team are possible.

The benefit in any case will be based on the discounts provided or a percentage of sales.

Searching for new partners can be safely called a separate type of sales, which occurs mainly through cold contacts. Competition in this type of activity is not too high, but in order to successfully sell complex equipment in the future, it is better to entrust the launch of the process to experienced marketers.