Develop an effective staff motivation system

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The motivation scheme should be simple and effective. Stores, including online stores, use a standard scheme. According to it, the seller's income consists of a fixed salary and a percentage of sales. Sometimes distributors use additional incentives to increase sales of the brands they represent.

Increasing beauty salon sales by raising prices
If the purpose of the events is to increase prices for products and services, then they should be carried out with the utmost caution. Even if the price increase can be justified by certain conditions, it should not be abrupt, but gradual.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Otherwise, there is a high risk of losing a significant portion of clients. If you decide to raise prices for services provided in your beauty salon, first analyze the following indicators:

Cost of services of beauty salons that are your competitors

It is necessary to compare with enterprises represented in the same segment as you. In this case, it will be possible to talk about the objectivity of the results obtained.

The ratio of prices for services and the number of clients of your beauty salon

If you have compared the prices in your salon with the prices of competitors' salons and have found a clear advantage, and at the same time your client base is large enough, then you can use price increases as a way to increase sales. However, if the number of clients is small, we recommend abandoning this measure, even if the prices for services in your beauty salon are quite competitive.

In most cases, such a clear advantage against other beauty industry enterprises allows you to quickly increase your customer base. When the number of customers increases to the desired level, you can begin to implement methods that allow you to increase sales by increasing prices for