Setting up Semrush Keyword Possibilities

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To get the best overview, focus on the following metrics:

Authority Score: The overall quality of the domain on a scale of 1 to 100 (based on backlinks, search traffic, and other factors)
Organic Traffic: The amount of organic traffic your domain receives
Organic Keywords: Indicates the number of keywords the domain ranks for
Referring Domains: The number of different domains that point to the analyzed domain (this gives a better picture for comparison than the total number of backlinks).
Important Domain Overview Metrics
In the next two steps, we’ll look at how to take competitive research to the next level. And make the most of your competitors’ keyword and backlink data.

11. Find the Keywords You Are Missing
An SEO audit is a great opportunity to look at what keywords your job seekers phone number list competitors are targeting. And see if you're missing out on any opportunities.

Open the Keyword Opportunities tool and enter your domain and up to four competing domains. Then click “ Compare .”

The tool will compare the keyword sets that the analyzed domains rank for.

Scroll down the keyword list and look carefully at the “ Missing ” and “ Weak ” tabs:

Missing: Keywords your competitors rank for (but you don't)
Weak: Keywords for which your competitors rank higher than you
Missing and Weak Keywords in Keyword Opportunities
The list will likely reveal hidden keyword opportunities you may not have considered.