Mailify's strategy for email marketing campaigns

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Although it has been around for almost 50 years, e-mail continues to be a very effective way to attract and retain customers thanks to a series of characteristics that, over time, have become established as its intrinsic values ​​as a marketing tool:

It's personal and warm
Invokes a read commitment from the receiver
It can contain large blocks of information without being intimidating.
Its design is customizable, facilitating and directing reading.
May contain links and media files
It houses easy-to-follow CTAs and invites response
For these and other reasons, email marketing is a modality that russia whatsapp resource remains current and can even be more effective than other more modern forms of digital marketing.

According to data from the consulting firm Grdar , the average email opening rate is between 14% and 27%. Within the body of the email, the rate of links that recipients click on is between 2% and 3%.

These figures make email marketing one of the most effective means for your campaigns.

Mailify is aware of this data and designs email campaigns that are easy to set up, effective and less expensive than other strategies. At the same time, they give you total control over your communications, which are always part of the continuous improvement of your marketing strategies.

Mailify offers you:

Efficiency in deliverability by preventing your shipments from being detected as spam
Test and preview submissions
Routing mass emails through a proprietary platform
Contact management with importing email databases, filtering invalid emails, correcting incorrect domains, excluding unsubscribes and bounces, cleaning duplicate addresses, unsubscribe link for mass mailings and newsletter design, among other functions.
In addition, Mailify offers you statistics on your email marketing campaigns by tracking the behavior of recipients:

Opening
Clicks
Reading time
Geolocation
Among other aspects.