To better understand what the ideal H1 length might be, we looked at the data to identify key patterns and trends.
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Key Takeaways: Headlines that are 10-13 words generate twice as much traffic and 1.5x more shares than shorter headlines (<7 words).
Longer titles can provide more information about what a piece of content is about. This is important because if there is no relationship between the title and the content, Google may ignore it as low quality. This likely explains botim phone number list why H1 titles longer than 10 words perform better (although this is not necessarily the case for all audiences and content types).
But it’s not just about length. When creating your H1 title, be sure to focus on the essential elements of what makes a good title:
Make it unique and complete.
Describe what is discussed in the body of the text.
Make sure it stands out on the page.
Respond to user intent.
In terms of shares, a 2019 study by Backlinko reveals a similar trend. Long titles get more social shares, with very long titles (14-17 words) getting 76.7% more shares than short titles.