What is a one-click Up-sell

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In online sales, the so-called one-click up-sell is used. What is it?

For example, you are the owner of an online store, selling smartphones. The user selects a suitable model, adds it to the cart, enters payment details, and a window pops up with the following content: "Would you like to buy a case for your smartphone for only 990 rubles?"

The client has two options: accept the offer and also order a case, or refuse and pay only for the gadget itself.

How does this up-sell technique work? The person has already entered the information required for payment, and all that remains is to click the "Pay" button. At this time, you offer him to ecuador mobile phone numbers database include another item in the order.

This is an effective type of up-sell. The user is already at the final stage of the purchase, and to pay for the order, he only needs to click on the button (that is why the up-sell is "one-click").

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This technique differs from One Time Offer in that the client receives the offer before paying for the purchases, so he can pay for both products at once. OTO appears in front of the person AFTER payment, so, having agreed to the offer, he must place an order again.

Consider another important nuance. Whatever choice the buyer makes on the page with the additional offer, he will still pay for the order (if he does not close the browser). If he accepts your offer, the purchase amount will be automatically recalculated, and if he refuses, he will pay only for the product he initially selected.

The disadvantage of this type of up-sell is that it can only be used in cases where orders are paid for with a bank card or using electronic money systems that support one-click up-sell techniques.

That is why such upselling is not widespread in our country: people often pay for their purchases to the courier who delivers the goods. But if implementing such upselling on your website is possible, be sure to do it. This way you will ensure a good growth of your sales.

Unfortunately, the implementation of this type of gr-sell is impossible in the case of offline sales, since all purchases are made BEFORE payment. But the role of such up-sell technology in the store can be assigned to a seller who, when placing an order, can offer the client related products as an additional sale.

What to choose – Up-sell or Cross-