Step 4. Come up with several incentive options.

[subornaakter20]

Different categories of customers may come to the store for the same product. And it is rare to find a gift that everyone would like equally.

For example, household chemicals or bolivia mobile phone numbers database cosmetics will be a good gift for a woman, but a man is unlikely to be interested in this. At the same time, sports equipment or souvenirs with the symbols of a famous team are more likely to appeal to men.

In other words, it is worth coming up with your own incentive options to attract different groups of clients. But the option of a universal gift is also possible: for example, if you sell phones or laptops, then a case/bag or flash drive will be a useful bonus in any case.

The result of the promotion largely depends on how deeply it is thought out. And in the modern market, where there is competition in almost every area, the development of several types of incentives is a necessary condition.

Step 5. Select the date for launching the promotion.

To be successful in attracting customers, you need to run the promotion at the right time and in the right place. There are several moments when certain offers will be very useful.

For example, before the New Year, any person will be pleased to receive candy or a bottle of champagne as a gift. Therefore, New Year's promotions to attract customers with such prizes are suitable for any business area.

But for travel agencies, the key period is when people are planning their summer vacation. It is at this time that their campaigns to attract customers will be most effective. And as a prize, you can offer, for example, a certificate to a gym or a beauty salon, because this is where many people rush to on the eve of their vacation.

Step 6. We put a gift at stake within reasonable limits.

Let's imagine a situation: a company launches a promotion to attract customers and announces that the super prize will be an apartment or a car. However, buyers are in no hurry to take part in the drawing, because they are sure that they will not get this prize.

It is obvious that with a large audience, the probability of winning for each individual tends to zero. Moreover, consumers are not even sure that this prize exists and that it will be drawn not among their own. As a result, people have no motivation to participate in the promotion.