CRM (Customer Relationship Management) helps manage interactions with customers. Popular solutions: Salesforce, HubSpot, amoCRM.
Helpful tip: Set up process automation to save time.
2. Email Marketing Platforms
Services like Mailchimp, GetResponse, or SendPulse allow you to automate sending emails and track the results of your campaigns.
Tip for Beginners: Use ready-made templates to get started.
3. Analytical tools
Google Analytics, Yandex.Metrica and SimilarWeb will help you track user behavior on your website and evaluate the effectiveness of your marketing campaigns.
Example: Track which bulk sms services in ghana pages of your site generate the most interest from visitors.
4. Advertising targeting services
Facebook Ads Manager, Google Ads and TikTok Ads are powerful tools for promoting your products.
B2C Marketing
The effectiveness of any strategy should be measured using key performance indicators (KPI):
Conversion: The percentage of site visitors who complete the target action.
Average check: Average purchase amount of one customer.
Customer Acquisition Cost (CAC): Marketing expenses divided by the number of new customers.
Customer Retention: The percentage of customers who make repeat purchases.
Engagement: Likes, comments, shares and time spent on your site.
Example: If CAC exceeds revenue per customer, it's time to reconsider your strategy.
Tips for Improving B2C Marketing Effectiveness