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How to set up TikTok Shop
According to TikTok’s Seller University, setting up a TikTok Shop involves the following key steps—shop setup, executing sales and fulfillment.

Shop setup
You’ll need to provide more company information and documents during this phase. Here are the following key tasks

Add warehouse and return address
Link bank account
Select your shipping option (shipped by seller or by platform)
Configure shipping template
You may also need to provide estonia b2b leads product certification and brand authorization at this stage.

Selling and fulfillment
To list products on your profile, either add them individually, batch upload multiple products or integrate TikTok Shop with your existing e-commerce platform. To fulfill orders, use TikTok’s fulfillment services or handle it yourself. If you go the latter route, you must book a courier and pack and prepare your products for shipping.

Other factors brands need to consider
Everything you need to set up and manage your TikTok Shop is in the TikTok Shop Seller Center, which you get access to once you’re account is approved. The Seller Center even has a Growth Center where sellers learn to manage their TikTok Shop by completing ‘missions’ and collecting rewards like ad vouchers and commission deductions.

Still, managing a social commerce platform takes a lot of time and effort. There are a lot of different responsibilities involved, such as