Macro conversions: key actions that impact the achievement of business goals. An example is placing an order.
Micro conversions: intermediate steps that bring the user closer to the main goal. An example is adding a product to the cart.
Both types of conversions are important for understanding the customer journey and optimizing the customer experience.
Important note:
If you see micro conversions growing but macro conversions remain low, this signals problems at the end of the customer journey.
conversion
Factors Affecting Conversion
There are many factors to bulk sms new zealand consider when managing conversion effectively. Here are the key ones:
1. Traffic quality
If the wrong audience is coming to your site, your conversion rate will be low. To improve the situation:
Analyze your traffic sources.
Use targeting by interests, age, geography.
2. User Experience (UX)
Unclear navigation, long loading times, or complex forms can turn users off. Improve your UX to increase conversion.
UX Tips:
Place buttons with clear calls to action.
Check the ease of navigation on all devices.
3. Attractiveness of the offer
Your product or service should be competitive. Add bonuses, discounts or exclusive offers.
Example:
Offer free shipping on orders over a certain amount.
4. Brand trust