Fact: According to research, advertising targeted to a narrow audience segment shows 70% better results compared to general advertising.
5. Launch and optimize the campaign
Once launched, it is important to regularly analyze metrics such as CTR (click-through rate), conversions, and customer acquisition cost. Based on the data, you can adjust the settings.
targeted advertising
Types of targeting
Demographic targeting
Used to display bulk sms portugal ads based on age, gender, income and education level.
Geo targeting
Allows you to show ads to users in specific regions or cities.
Behavioral targeting
Targets users who have demonstrated interest in certain products or services.
Contextual targeting
Advertisements are placed on pages that match the topic of your product.
Retargeting
This type of advertising targets users who have already interacted with your site or app.
targeted advertising
Test different formats Run multiple versions of your ads to see which ones are most successful.
Use bright and clear visuals Pictures and videos should attract attention and make people want to learn more.
Add social proof Customer reviews, case studies, and ratings build trust.
Monitor the frequency of impressions Excessive frequency can irritate users. The optimal indicator is 3-5 impressions per person.
Analyze results and improve Regularly check metrics and optimize campaigns based on the data received.
Common mistakes in targeted advertising