Step 2. Checking donor site parameters

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Requirements for the parameters of the donor site vary depending on the subject matter of the resource and the conditions dictated by competition:

Site trust . External site optimization is impossible if the donor site has a low trust. In this case, the search engine will conclude that your site's trust is also low. The system makes similar kazakhstan mobile phone numbers database conclusions if the trust is high.

Thematic correspondence . This is done independently, manually. The closer your topics are, the more significant the "link" and the more likely it is that external site optimization will be effective. Do not place articles about healthy eating on sites offering information about real estate sales or construction.

Abundance of spam . This refers to a large number of links leading to low-quality resources that do not correspond to the search query. Such "promotion" has the exact opposite effect.

AGS filter. External optimization of a site has its own "stop signal" - this is the AGS filter, which is applied to donor sites from which the transition to the promoted resource should not be carried out, because they are intended to lower positions, and often entail the imposition of filters, such as Yandex Minusinsk or Google Penguin.

The size of the donor site's TIC . When determining the TIC, the weight of external links is summed up: the higher the TIC, the higher the positive influence of the donor site on your resource.

The presence of a donor site in Yandex.Catalog and the number of indexed pages are an indicator of the usefulness of placing a link on this resource.

Participation in a link exchange. It is better if the site has not been noticed in this.

It is better to check the above and other parameters of the donor site using specialized services, such as Chektrust.

Step 3. Working with outgoing links
External optimization of a website is impossible without working with outgoing links (the promoted resource links to other websites). Here it is necessary to constantly monitor the distribution of the website weight, since it is impossible to allow it to leak through these links.

You can generally add the rel="nofollow" tag to all links so that search engines understand that there is no need to transfer weight to external pages.

Read also!

"Website Search: Setup and Proper Optimization"
Read more
If links get to the site "accidentally" (as spam or together with a plugin), then they will not bring any benefit. Using the services Serpstat, Ahrefs, Majestic, LinkPad will help to detect "useless" link material.