4. Use goals and pillars to guide intentional, purposeful content

[fomayof928@mowline]

Pro tip: Discovering the right influencer can be challenging. Consider an influencer management tool to streamline all these efforts, speed up the process and enhance brand visibility and trust.

Your content should always connect back to your brand’s goals. As Molly Rodin, Digital Marketing Manager in the Robotics industry explains, “My biggest piece of advice would be really know and understand what your social goals are and how they connect to the larger organization’s goals. It’s not enough to set a goal at the beginning of the year and check back finland b2b leads in at the end of the year.”

A purple graphic with a quote on it that reads, “As social media managers, we get asked to do a lot. Having really clear objectives is the best way to prioritize what we’re doing, weed out low-value asks and make sure our content is set up for meaningful success.” by Molly Rodin, Digital Marketing Manager.
Knowing specific goals for your team and beyond serves as a guiding light for your posts. As they explain, “For any campaign or collaboration or post, you should be able to intuitively answer: Who is the audience for this? Why do they care? What is the next step for them after this content? What is the specific measure of success for this and how does it connect to the big picture goals? And adjust your strategy based on the answers.”

Beyond helping social teams prioritize their own content, it also helps teams prioritize asks from other departments. After all, every social pro is familiar with the, “can you just post this on social?” question.

As Molly explains, “As social media managers, we get asked to do a lot. Having really clear objectives is the best way to prioritize what we’re doing, weed out low-value asks and make sure our content is set up for meaningful success.”