Each type of marketing has its own KPI (key performance indicators):
ROI (Return on Investment): How efficiently resources are used.
CTR (click-through rate): indicates audience engagement.
CPL (cost per lead): how much it costs to attract one client.
CR (conversion): the proportion of people who completed the target action.
LTV (customer lifetime value): total revenue from one customer over the entire interaction period.
Practical Strategies: How to Choose the Right Type of Marketing
Step-by-step recommendations for analysis and selection
Define your target audience
Understand who your client is: their panama whatsapp number data age, income, interests, behavior. This will help you understand which channel is most effective.
Example: for a young audience with active use of social networks, SMM will be effective.
Assess your current resources
Is there a budget for advertising?
Do you have a full-time marketer or do you need to hire a contractor?
What tools are already used?
Analyze your competitors
Research what channels your competitors are using and what campaigns have been successful.
Define your goals
Increase sales?
Increasing website traffic?
Strengthening the brand?
Run pilot campaigns
Start with a small budget and measure results. This will reduce risks and help you identify the most effective approaches.
Important performance indicators and metrics
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