How to improve your reputation:

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Recommendations: Use proven platforms like Google Workspace (Gmail), Microsoft 365 (Outlook), or Amazon SES. These ensure high IP reputation and minimize technical issues.
Bandwidth: Make sure the ESP you choose is capable of handling a large volume of mailings without limitations.
Limitations: Avoid ESPs with too strict limits, such as Zoho, which can block your account for sending too many emails, which is the main goal of email marketing.
Alternative: Your own SMTP server can be a viable option if you have the uk email list technical expertise. This provides complete control, but requires security measures.
Integrations: Choose an ESP that easily integrates with your CRM systems or automation tools like Zapier or HubSpot.
Sender reputation and the effectiveness of email marketing for B2B
Sender reputation determines whether your emails are delivered to recipients' inboxes or remain in the Spam folder. It consists of domain reputation and IP reputation. Domain reputation takes precedence, especially when using shared IPs.



Use quality contact lists for cold lead generation and check them regularly.
Do not increase the volume of mailings dramatically - start with small volumes and gradually increase them.
Add a clear unsubscribe link to avoid spam complaints.
Regularly analyze complaints and clean up your contact database to remove inactive addresses.
Email authentication: SPF, DKIM and DMARC
Authentication is a key factor in building trust between your server and the recipient's server: