To get started with attribution analysis

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Attribution analysis is one of the analytical methods for measuring marketing effectiveness. Attribution analysis leads to more optimal budget allocation. However, some people may wonder, "How do I analyze it?" Here, we will explain how to start attribution analysis in 3 steps.

Select and decide on an analysis tool
Collect analytics data
Compare multiple models
Select and decide on an analysis tool
Attribution analysis requires that you clarify data on customer behavior. Therefore, choose an analysis tool that can understand customer behavior. The attribution analysis tools recommended in this article are as follows.

Google Analytics
Adobe Analytics
Adjust
Representative analysis tools include Google Analytics, Adobe Analytics, which offers multiple plans, and Adjust. Different companies require different data, so it is band database important to choose the right tool for your company.
Collect analytics data
Once you have selected an analysis tool, the next step is to collect analysis data. Ad-related data is required for attribution analysis. Specifically, the following time series data is required:

CV(Conversion): The number of times a visitor took an action
CPA (Cost Per Acquisition): The cost per conversion
CT (Click Through): Number of times an ad was clicked
budget
The above data can be used as a reference for selecting an attribution model and implementing the next marketing measures. Use tools to collect analytical data to improve the cost-effectiveness of your advertising.