Is it possible to conduct several experiments in parallel?

[sumaiyakhatun26]

Multivariate testing


A multivariate test is best used to test several versions with minor changes. For example, you can test four call to action phrases for one button.

This method is also useful for testing the metrics of different combinations. Let's say you have four button text options and two colors. Using a multivariate test, you can compare eight possible versions and see which combination performed best.


We discussed in more detail how and why to test creatives and their australia consumer email list variations in the article about visuals in SMM and paid traffic .

As with A/B testing, the multivariate method can be used to analyze not only the conversion of the first target action, but also to evaluate the subsequent behavior of users.


Let's say a red button with the text "Buy at a discount" will collect the most clicks. But it may turn out that the conversion to purchase for this combination is two times lower than for a less clickable green button with the text "View catalog". The winner is not always the most obvious combination.



Yes, you can. But with restrictions.


The samples of two parallel tests should not be mixed. Otherwise, one change may affect the perception of the second.