5 strategies to retain customers in e-commerce that will boost your sales

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How good are you at building customer loyalty? Customer satisfaction is what will take your business to the next level. That's why having a customer loyalty strategy is essential to achieving your goals.

Do you know what makes a business successful? Customer loyalty!
Happy customers. And when I say happy customers, I mean people who love coming back to your store when they want to make a purchase.

Jason Fried, CEO of Basecamp, put it best:

“If you take care of your current customers, they will take care of your new customers.”

Are you the type who always focuses on attracting new clients?

Don't be one of those. It's good for acquiring new customers, but never neglect chief vp compliance email list your existing customers.

Why build customer loyalty?
It's simple, it costs five times more to attract a new customer than to keep an existing one.

Advertising is getting more expensive every day and it is really difficult to acquire new customers in this crowded e-commerce industry. Therefore, you need to focus on customer retention. A 5% increase in customer retention can increase your business’ profitability by 75%.

So, how can you increase customer retention? In this article, I will share with you 5 proven customer retention strategies that will boost your eCommerce store sales.

1. Start programs to build customer loyalty
According to Virtual Incentives, 75% of consumers say they favor companies that offer rewards.

Your loyal and happy customers are your best promoters. Word of mouth is the most effective way to attract new customers. Your loyal customers always buy from you and tell their friends and family about their experience.

How can you turn your happy customers into your promoters?

That's where customer loyalty programs come into play.

Reward your customers for their loyalty . Give them coupons, your new products at lower prices, a points system, or referral programs. They will appreciate it and feel more valuable. Customer retention is the main goal of these programs, they can help you turn new customers into repeat customers.

Check out Klova’s loyalty program. The page is beautiful and explains the program in a simple way. I like the concise and clear term they use: “Give $10. Get $10.”