Marilyn passive leads and long-term effect
Posted: Thu Jan 23, 2025 5:32 am
In 2020, we started a channel to test it, and initially did not understand how it would work in our subject matter. Even in b2b, Marilyn does not have a very wide audience: large marketing or paid advertising departments, medium and large macedonia telegram number database advertising agencies. For several months, we gradually posted articles, and in October, we noticed that the statistics on reads was gradually growing. Over a period of just over a year, the articles had almost 10,400 reads. It turns out that the effect of running the channel in our case was cumulative: with costs only for writing and periodically posting articles, the channel continues to work and attract leads, and the statistics are improving. We did not set a goal of attracting leads, but there were leads. Over the entire period of running the channel, we received 14 applications from articles. Even given that our audience segment is quite narrow, this channel has proven highly effective.
Online store of children's overalls Cave: 286 requests from articles
The advertising campaign was conducted during the season – from September to January. The company tested different article formats. The best results were achieved by first-person stories that described in detail the experience of using the product. Articles that were too “advertising” with a large number of product mentions did not show very good results. The store received 286 paid orders from the Zen audience. At the same time, the cost of attracting a client was the same as from social networks. The point with associated conversions is also interesting: the ratio of associated conversions to direct ones was twice as high as in other channels. This suggests that Zen played a very important role in attracting customers, albeit not a direct one.
Online store of children's overalls Cave: 286 requests from articles
The advertising campaign was conducted during the season – from September to January. The company tested different article formats. The best results were achieved by first-person stories that described in detail the experience of using the product. Articles that were too “advertising” with a large number of product mentions did not show very good results. The store received 286 paid orders from the Zen audience. At the same time, the cost of attracting a client was the same as from social networks. The point with associated conversions is also interesting: the ratio of associated conversions to direct ones was twice as high as in other channels. This suggests that Zen played a very important role in attracting customers, albeit not a direct one.