Nowadays, constant exposure to advertising has become something completely natural.
However, this does not always achieve its goal of persuasion, which means that the proposed sales opportunity is lost.
This is when companies begin to investigate where and how they can attract a person's attention so that the advertising strategy can achieve its effect. In this scenario, they apply neuromarketing strategies.
Now, to better understand all this, it is necessary to know how our brain works. And in this way we will understand why we are not usually rational when making a purchase decision.
The complexity of our brain lies in the fact that we lebanon whatsapp resource do not have one, but three, this is called the triune brain.
Over time it has gone through different phases of development, such as:
1. The reptilian brain
This brain is the most primary and is related to basic needs.
It does not have the ability to think or reason , nor to feel. The reptilian brain refers to reptiles; because like them, it acts by instinct .
Its function is to act when the state of the organism requires it. This may be in times of stress, danger or survival.
2. The limbic brain
This brain is associated with emotional and sentimental processes such as the ability to feel and desire .
Learning occurs in the limbic brain , which has the ability to remember.
The emotions produced in the limbic brain are those that mark our daily lives. This occurs independently of our level of reasoning; in turn, these emotions have an impact when making a purchase.
3. The neocortex brain
Linked to the ability to think critically and reflect.
It is where higher intellectual processes develop and is structured by the right hemisphere and the left hemisphere.
The first is related to creative, imaginative and associative processes, while the second is related to logical, synthetic and analytical reasoning.
[Tweet “The brain is divided into 3 phases: reptilian, limbic and neocortex, together they are defined as the triune brain”]
By understanding this, through neuromarketing, companies have been able to successfully appeal to consumer emotions, thereby achieving their sales objectives.
neuromarketing
At this point we want to share with you some key points of neuromarketing in advertising; developed by the marketer and researcher in neuromarketing and neuroinnovation, Jürgen Klaric. These are: