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Contextual advertising audit is an assessment of all active campaigns in order to find and eliminate errors in them. Such an assessment can be carried out in the following situations:

when you were entrusted with an advertising account that was managed by the client himself or another specialist/agency;
when a client complains about an insufficient number of sales, calls, applications;
when you need to find growth points in successful advertising;
when you need to find problems after a failed launch.
In this article, we have provided a checklist for auditing contextual advertising using the Yandex.Metrica web analytics tool. It is used primarily to analyze advertising in Yandex.Direct.