Zappos decided to focus on providing exceptional customer service

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Here are some of them. Zappos: Focus on Customer Service Zappos , an online retailer specializing in footwear, has been named one of the companies with the best customer service in the world. While most companies opt for customer service automation or new communication channels (email, WhatsApp, social media, etc.), over the phone. This has allowed them to offer a more personalized, human and personal customer service. Although they use various sales techniques, there are no pre-established scripts or call time limits for answering calls.



Their philosophy is based on showing empathy uk phone number list and always solving their clients' problems, no matter what. This is a very particular sales technique based on trust, empathy and customer satisfaction , which has resulted in high customer loyalty and an increase in sales through positive word of mouth. HubSpot: consultative selling and SPIN method HubSpot is certainly another great example of good sales practices. This well-known company offers a large ecosystem of software solutions focused on marketing, sales and customer service. Its market leadership is largely based on its extensive experience and knowledge of these areas, after building its reputation for almost 2 decades.



On the one hand, they use consultative selling to actively listen to their customers and understand their needs and challenges . From there, they offer customized solutions and expert advice to help customers achieve their goals. On the other hand, their strategy also includes the SPIN sales technique, as it allows them to identify the customer's situation, understand their problems, discuss the implications of those problems, and finally offer solutions that meet their needs. In this way, HubSpot has managed to establish strong and long-lasting relationships with its customers, and has experienced constant growth in its sales over the years.