Adopt a multi-channel marketing approach
Posted: Thu Jan 23, 2025 5:48 am
It is beneficial to quickly connect to a larger customer base with an efficient multi-channel communication strategy.
By using the inherent strengths of particular marketing platforms, this technique easily and effectively communicates the importance of a product or service.
What are we referring to? Email, regular mail, blogs, social media, banner ads, or a retail store… all are examples of marketing platforms.
At this point, LinkedIn is a must-have channel. You need to email a compelling offer to persuade the decision-maker to accept your call and then follow up with an email.
According to reports from Zoominfo , a cloud-based lead generation platform that helps businesses of all sizes streamline their processes, 52% of marketers use multi-channel strategy, up from 44% in 2015, and today, business is determined by the wants and needs of its customers.
3. Recognize your problems.
CEO
B2B marketers need to understand that C-level executives work in a fishbowl of sorts: their cio & cto email list actions and decisions are closely scrutinized because the future of the company is at stake. As a result, before approaching them with a proposal, you should first learn everything that concerns them.
If C-level executives believe that your product or service can help them solve their dilemmas, the ball is in their court. Unlike mid-level executives, C-level executives look for product durability, which ensures that you have a good understanding of product expectations.
As a result, if you know the pressure points of senior executives, you can tailor your sales pitch, giving them more flexibility to focus on key product features rather than beating around the bush.
By using the inherent strengths of particular marketing platforms, this technique easily and effectively communicates the importance of a product or service.
What are we referring to? Email, regular mail, blogs, social media, banner ads, or a retail store… all are examples of marketing platforms.
At this point, LinkedIn is a must-have channel. You need to email a compelling offer to persuade the decision-maker to accept your call and then follow up with an email.
According to reports from Zoominfo , a cloud-based lead generation platform that helps businesses of all sizes streamline their processes, 52% of marketers use multi-channel strategy, up from 44% in 2015, and today, business is determined by the wants and needs of its customers.
3. Recognize your problems.
CEO
B2B marketers need to understand that C-level executives work in a fishbowl of sorts: their cio & cto email list actions and decisions are closely scrutinized because the future of the company is at stake. As a result, before approaching them with a proposal, you should first learn everything that concerns them.
If C-level executives believe that your product or service can help them solve their dilemmas, the ball is in their court. Unlike mid-level executives, C-level executives look for product durability, which ensures that you have a good understanding of product expectations.
As a result, if you know the pressure points of senior executives, you can tailor your sales pitch, giving them more flexibility to focus on key product features rather than beating around the bush.