The most common scenarios for such goals

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Each marketing campaign is evaluated using metrics and KPIs (key performance indicators). The focus is on increasing sales, attracting new customers and increasing profits. ROMI (return on investment in marketing) is always calculated: the metric shows how profitable it is to invest money in a certain promotion channel. Quick data analysis makes it possible to influence the results and make decisions based on them (data-driven approach).
Analyzing campaigns and adjusting tactics morocco telegram number database based on the results is one of the powerful capabilities of performance marketing.
Payment models
Performance marketing typically operates on four payment models. These payment models allow advertisers to control their spending and achieve results that can be measured and evaluated.
Sales Percentage - Payment is made for each sale made through advertising campaigns.
Affiliate programs - payment is made for each client attracted who made a purchase after clicking on an affiliate link.
Lead generation - payment is made for attracting potential clients who have filled out an application form or registered on the website.
New clients - payment is made for each new client who uses the company's services or purchases a product for the first time.
Channels
Let us recall that quality performance marketing works on the basis of specific, measurable goals that are limited in time. are increasing sales, attracting new customers or increasing brand awareness.