Continually improve your offering: You have to win over your customers and surprise them time and time again, at every contact. Competitors are constantly innovating, releasing new updates, and if you are not improving quickly and continuously, you could fall by the wayside.
Increase engagement: The user experience must be flawless, ensuring that every user who interacts with your software on any device wants to continue doing so, without resistance, anger or wasted time.
Making the product critical for businesses: Companies that integrate into customers’ operations are very difficult to replace, which is incredibly valuable. How do you help your users? Can you help your user’s users? What value does everyone get from your service and how much would it impact them if they lost it? Delivery services like Glovo or Rappi help small businesses expand their distribution channel and payment methods. Losing this would be critical for both restaurants and end customers.
Incentivize long contracts: Offer a deal from which you can get much more benefit vietnam mobile number than just the immediate money. The key is to focus on LTV, for example, if an average customer stays for 7 months at $100 per month (LTV: $700), what if you offer an annual price with a 25% discount? Surely several would accept the deal and you would be adding $200 (LTV: $900) to the average user, which represents more money in the medium and long term.
Upselling and cross-selling to your current customers to improve LTV.
There are two aspects that directly influence customer lifetime value and they are reducing sales time, cross-selling (sales that complement the main one) and upselling (selling an improvement to the initial purchase). Upselling is more likely to be successful than cross-selling, as it is easier to sell something that will improve what you already bought (and that works very well) than to sell something that is complementary, but different.
Finally, let's remember that we can't upsell or cross-sell to customers I'm not keeping, and I can't keep those I haven't acquired, so it all goes back to the first point.