How do you turn your regular customers into loyal fans?

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As a business owner, it's not a good idea to rely solely on random positive reviews or occasional referrals from satisfied customers. You need a coordinated plan to turn your customers' positive feelings into tangible business results! How can you set this up? Here are seven sales strategies you can use to achieve this.

1. Understand what drives your brand promotion
Brand advocates will always be a small part of your overall customer base. However, most of the rest of your customers will buy from you (once or more), but they won’t engage with your brand or talk about it much on social platforms.

So, you need to keep an eye out for customers who take the time to spread a positive word about your brand and understand what drives their advocacy. How can you do that?

Run surveys on your website : Asking a simple question like, “How likely are you to cmo email list recommend us to a friend?” and a short explanation of the answer can give you a pretty good idea of ​​what your customers like.
Become a social listener : Monitor conversations and mentions of your brand that appear on social media. You should keep an eye out for people who speak favorably about your brand on social media such as Twitter, Facebook, Pinterest, and others, interact with them, and listen to what they say.
Ask your customers why they renew their subscriptions : Once a customer renews their subscription, ask them what motivated them to do so and how you can ensure they renew next time as well.
Know what drives promotion : This is crucial because it gives you the information you need to develop an effective, long-term strategy for your business.
2. Develop a memorable onboarding process
The quote by writer JK Rowling describes it all: “A good first impression can do wonders”… it’s true, first impressions often leave the strongest mark in people’s minds. That’s why the process of incorporating your product into the taste of your customers has a direct impact on their retention rates.

According to research published by Wyzowl, one of the leading companies in the global animated explainer video market, 86% of people say they are likely to stay with a product longer and even pay more than before if it has a better onboarding process that educates them on how to get the most and best use out of the product.

When people truly understand the value they can get from your product and use it to its full potential, they are much more likely to share it with their family, friends and acquaintances as well.

How do you create an effective onboarding process?
Instead of showing your customers all of your product’s features at once, ask them why they are using your product and what they hope to achieve with it. Then, guide them to the most useful features that are relevant to their needs.
Give them templates that they can start using right away.
Minimize friction points so your customers can start using your product's core features as quickly as possible.
Develop an email sequence that guides and educates your customers on how to best use your product.
Turning a stranger into a lead and a lead into a regular customer takes a lot of work. Don't waste it by ignoring your product's onboarding process. It's something that many companies overlook and should give some attention to.