Team and brand openness

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People-to-people is not just a new term, it’s a whole approach to brand communication. Be close to your audience, simple and human. This will help create a strong emotional connection that will attract new customers and strengthen relationships with existing ones. P2P is about being open and authentic, so that your audience feels connected not only to the product, but also to the people behind it.


In addition to showcasing your product, it’s important to introduce your team to iran consumer email list your audience. This could be a day in the life of a seamstress who posts stories on your account, or a video about how you and your team plan to grow your brand. Such creative displays help your audience better understand the effort behind each product or service, and build trust.

Be sure to include not only people but also emotions in your communication, because an emotional connection with a brand is crucial for buyers. 76% of customers choose a brand with which they have an emotional connection, even if its products cost more than competitors.

Posting perfectly edited photos isn’t always what works best. Sometimes, an imperfect but lively photo of happy people using your product can get a lot more reactions and interactions. So don’t be afraid to experiment and show the real life of your brand.