Automate email text with AI

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Applying AI in Marketing

The distinction between generative and predictive AI is important when discussing their specific applications in marketing campaigns. Each offers unique opportunities for improving the effectiveness of customer interactions.

At CDP eSputnik, we have implemented seven different areas of AI use

In CDP eSputnik, we have implemented seven different areas of AI use:

Four examples of generative AI: These tools help automate content creation for marketing materials.
Three examples of predictive AI: These solutions allow you to predict customer italy consumer email list behavior and optimize communication strategies.
Now we will explain in detail how these tools work in marketing campaigns and what results they bring.


Moving on to generative AI use cases, one of the first tools we implemented two years ago was a text generation engine integrated into the email editor. This tool allows you to easily modify your messages and provides the following capabilities:

Adding new content: Quickly expand messages with additional information.
Translation into other languages: Automatically translate texts for different audiences.
Grammar check: ensure high quality language and avoid errors.
Shorten or expand descriptions: adapt the length of the text to specific requirements.
Change Tone of Voice: Switch to a more friendly or formal communication style as needed.
Automate email text with AI