Merchandising: what it is and how to use it to your store’s advantage
Posted: Thu Jan 23, 2025 6:59 am
You’ve probably heard the term “merchandising” before. But do you know exactly what it is and how it can be useful for the success of your brand?
This is a point that needs attention, because it is directly linked to the way companies want to stand out in the market, especially when we talk about competition and advertising products or services. Have you heard of the term?
When we talk about the retail sector, we automatically seek to attract a good image, which is about convincing the general public. Therefore, it is very important to focus on merchandising , even to stand out from the competition .
Want to know more about this subject and its relationship with retail? Follow us here.
Get your notes ready and enjoy reading!
MERCHANDISING: WHAT IS IT AND HOW TO USE IT?
Merchandising is a marketing tool used to combine a set of techniques responsible for providing information and presenting products at the point of sale. It was developed with the main objective of accelerating turnover.
In the case of retail, merchandising exists and is so important because we know that shopping is not just a necessity for consumers, but also entertainment. Therefore, the distribution of products will have a direct relationship with these two factors.
Therefore, there is a need to understand customers, know the brand, the products and how you can use all these points to your advantage during sales.
THE DIFFERENT TYPES OF MERCHANDISING:
We have seen what merchandising is, now let's learn about skype database the different types of merchandising that can be applied to your business.
They are divided according to the need and also the search for understanding each of the sales and interaction needs with the customer.
So, get to know the main types of merchandising that you can apply in your store:
1. VISUAL MERCHANDISING
Visual Merchandising is nothing more than one of these techniques that we address and whose main objective is to attract customers' attention through visual appeal and also through a shopping experience that appeals to different sensations.
To put it into practice, stores can create a stand-out presentation, which can start with the store's architecture and even the layout of its products.
Always remember that, in this case, the objective of the method is to make consumers have a good impression from the first moment they enter your store. The idea is that each person who enters feels good, has a sense of belonging and that this influences their entire purchasing decision.
2. MERCHANDISING AT THE POINT OF SALE
Also known as Organizational Merchandising, this technique seeks to attract customers through the product. Start from the point of view that, nowadays, customers can buy anything online. However, physical stores have an advantage: the fact that customers can explore the products. In other words, in your physical store, you can provide direct contact and interaction with the product.
With this in mind, it makes even more sense to organize your store’s layout with this in mind, encouraging your customers to try out the items in person. Here are some tips that can help you with this:
Tell a story with a beginning, middle and end with your products;
Bet on color harmonization;
Distribute the products as symmetrically as possible;
Make it easy to touch and experiment;
Insert your personality into the organization of your products.
Remember that when you really think about your customers and aim to offer them the best experience , you can deliver your work in a way that benefits everyone. Therefore, it is not just about selling, but also about ensuring the best experience for everyone.
You already know how important the Point of Sale is to your customers' experience, right? Now watch this video and see what mistakes might be getting in the way of making a purchase in your store!
YouTube video
3. DIGITAL MERCHANDISING
Like most areas, merchandising has also followed the process of digitalization and the expansion of technology, even when we talk about physical stores. An example of this is in the promotion of products, which can use digital merchandising to attract much more attention from your clientele .
This is a point that needs attention, because it is directly linked to the way companies want to stand out in the market, especially when we talk about competition and advertising products or services. Have you heard of the term?
When we talk about the retail sector, we automatically seek to attract a good image, which is about convincing the general public. Therefore, it is very important to focus on merchandising , even to stand out from the competition .
Want to know more about this subject and its relationship with retail? Follow us here.
Get your notes ready and enjoy reading!
MERCHANDISING: WHAT IS IT AND HOW TO USE IT?
Merchandising is a marketing tool used to combine a set of techniques responsible for providing information and presenting products at the point of sale. It was developed with the main objective of accelerating turnover.
In the case of retail, merchandising exists and is so important because we know that shopping is not just a necessity for consumers, but also entertainment. Therefore, the distribution of products will have a direct relationship with these two factors.
Therefore, there is a need to understand customers, know the brand, the products and how you can use all these points to your advantage during sales.
THE DIFFERENT TYPES OF MERCHANDISING:
We have seen what merchandising is, now let's learn about skype database the different types of merchandising that can be applied to your business.
They are divided according to the need and also the search for understanding each of the sales and interaction needs with the customer.
So, get to know the main types of merchandising that you can apply in your store:
1. VISUAL MERCHANDISING
Visual Merchandising is nothing more than one of these techniques that we address and whose main objective is to attract customers' attention through visual appeal and also through a shopping experience that appeals to different sensations.
To put it into practice, stores can create a stand-out presentation, which can start with the store's architecture and even the layout of its products.
Always remember that, in this case, the objective of the method is to make consumers have a good impression from the first moment they enter your store. The idea is that each person who enters feels good, has a sense of belonging and that this influences their entire purchasing decision.
2. MERCHANDISING AT THE POINT OF SALE
Also known as Organizational Merchandising, this technique seeks to attract customers through the product. Start from the point of view that, nowadays, customers can buy anything online. However, physical stores have an advantage: the fact that customers can explore the products. In other words, in your physical store, you can provide direct contact and interaction with the product.
With this in mind, it makes even more sense to organize your store’s layout with this in mind, encouraging your customers to try out the items in person. Here are some tips that can help you with this:
Tell a story with a beginning, middle and end with your products;
Bet on color harmonization;
Distribute the products as symmetrically as possible;
Make it easy to touch and experiment;
Insert your personality into the organization of your products.
Remember that when you really think about your customers and aim to offer them the best experience , you can deliver your work in a way that benefits everyone. Therefore, it is not just about selling, but also about ensuring the best experience for everyone.
You already know how important the Point of Sale is to your customers' experience, right? Now watch this video and see what mistakes might be getting in the way of making a purchase in your store!
YouTube video
3. DIGITAL MERCHANDISING
Like most areas, merchandising has also followed the process of digitalization and the expansion of technology, even when we talk about physical stores. An example of this is in the promotion of products, which can use digital merchandising to attract much more attention from your clientele .