The initial period is characterized by the emergence of a new idea, which is analyzed from the point of view of production and expected quality parameters. During this period, marketing research is conducted to assess the demand for a new product among consumers.
The stage of implementation in production begins with an accurate assessment of the product's potential before launching its mass production. Samples are formed. Marketing research at this stage allows us to assess the operational qualities of the product, as well as make changes to the production and sales process.
At the market creation stage, the quality of products and consumer attitudes towards goods are studied. These data allow developing a sales development strategy.
Each product is created taking into account the needs of the consumer. In this regard, the following parameters are important:
Functional utility. Determines how well a product meets its intended purpose and whether it can effectively perform its functions.
Operational safety. The use of the product must not lead to accidents. The product must not contain substances harmful to health and the environment.
Convenience. Determines the level of comfort when using the product.
Aesthetic characteristics. This includes the appearance of the product, which should be attractive and meet the consumer's tastes.
Reliability. Includes the durability of the guatemala mobile phone numbers database product and the possibility of its repair.
Attention to customers
Source: shutterstock.com
Design features. This refers to the dimensions, presence of certain elements and various technical solutions.
Composition and structure indicators. They evaluate the presence of various chemical substances in the product. For example, this could be the percentage of additives in materials. These characteristics can affect the quality and durability of the product.
Use of raw materials. Characterizes the features of the production process, including the raw materials, materials and components used. This helps determine the cost-effectiveness of production and the level of costs for manufacturing the goods.
Economic parameters of quality reflect costs, income and other economic parameters. To assess the profitability of production, it is necessary to consider the following:
Income that reflects the level of profitability of a business.
Costs associated with various aspects of production, sales, and provision of after-sales and warranty service.
Wholesale and retail prices.
When selling goods, not only the costs of the manufacturer are important, but also the costs borne by the buyer. When assessing the profitability of the transaction, the consumer takes into account the total costs, including the purchase price, the cost of consumables, spare parts, repairs, training, operation and disposal. The lower the total cost, the more attractive the product is to the end user.
Indicators for assessing the quality of goods can be divided into the following groups:
Basic criteria that are considered as the main ones when evaluating a specific type of product.
Relative indicators that are assessed against a certain standard.
The determining criteria that are taken into account when making the final decision.
Technical characteristics are divided into several groups
-
- Posts: 507
- Joined: Mon Dec 23, 2024 3:52 am