Can you imagine how IMPORTANT it is to run a marketing analysis?
That's right, for this reason, we will give you a checklist of some advantages when implementing it.
Decision making: strategic actions in favor of the proposed objectives.
Customer insight: Gathering detailed information about your target audience.
New opportunities: new trends that can strengthen the marketing plan.
Measure the performance of marketing actions in real time.
It allows companies to understand how their plans work.
Marketing teams better understand the market and current trends.
They prevent errors and provide solutions quickly.
Detect new or better opportunities.
Use data and metrics to optimize long-term activities.
It helps companies identify opportunities and know in guatemala whatsapp resource detail the performance of marketing plan actions.
How to do a digital marketing analysis without dying in the attempt?
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Sometimes so much information can overwhelm you, but we want you to be the athlete who wants to reach the finish line and pass each stage of the track, without so much pain.
This is what effective marketing analysis looks like: moving forward with each stage and not “throwing in the towel.”
Let's briefly look at that step-by-step process to cross the finish line.
Define the objectives: you must be clear about what you want to achieve with the analysis so as not to lose your way. This is the starting point of the process and is often the most neglected, as it is not aligned with the company.
Define your buyer persona: If you are clear about your target audience, segment their interests and demographic data to obtain valuable information.
Define the strategy: how you are going to achieve the proposed objectives.
Designing and implementing strategies will be the most important challenge, especially in this digital age, since finding the one that works best is an arduous task.
Analysis tools: There are numerous online applications that can make this process easier for you, some are free or offer a free version: Google Analytics, SemRush, RD Station Marketing, Google Data Studio , among others.
Monitoring and evaluation : this process is continuous and requires maximum learning, which is why it must be carried out.