Modern Marketing Concepts of Business

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Business concept is a general vision of the start and development of the company, key growth points, intended goals and ways to achieve them. Let's consider modern marketing business concepts.

The concept of socially responsible uruguay mobile phone numbers database marketing
The theory was proposed in the third quarter of the 20th century. It was conceived as an alternative to the traditional marketing concept with the aim of rationalizing consumption and protecting society from undesirable production processes.

The emphasis was on integrated marketing activities that meet the needs of the target market and at the same time the social and ethical needs of society.

In accordance with this concept, the company studies the needs of potential and actual buyers and also strives to satisfy public interests.

The use of the socio-ethical marketing model involves:

Along with the demands of the buyer are public interests that are recognized and accepted by buyers.

The success of a company also depends on public opinion, which is formed on the basis of the organization’s attitude to the interests of society.

Consumers prefer to buy products produced by a company that takes into account the needs of society.

The concept of socially responsible marketing assumes a situation where the efforts of different manufacturers (in marketing) are the same, and competition is too high. The advantage will be given to the company that offers products that most fully meet the needs of consumers, taking into account the expectations of society and satisfying them.

The leading idea of ​​the concept Producing products that meet the needs of consumers, taking into account demand and the framework of society
Main tool Marketing complex (4P – marketing mix). Study of the buyer, social impact and ecology from the production and use of manufactured products and services
The main goal Compliance with market needs, taking into account the conservation of human, material, energy and other resources, and the environment