360 Feedback Examples

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When it comes to your 360-degree feedback system, the answers will vary depending on the evaluator's perspective and their relationship with the employee. That means some 360-degree evaluations may have a performance component, while others will be more process-based or focused more on skills.

For example, let’s say you’re a marketing supervisor providing feedback to an SEO manager. Your 360-degree feedback can focus on how well they met ranking metrics and how they adapted to Google Core updates. Additionally, you can provide feedback on their management style and highlight their communication skills.

Another example is a 360-degree appraisal system where a web development team member evaluates a project manager. Since these two individuals are not on the same immediate team, there may not be discussion about goal performance. Instead, the feedback can focus on the working relationship or on areas where the project manager could learn additional development-related skills.

Pros and cons of 360 degree feedback
As with all review processes, there are benefits and drawbacks to the 360-degree feedback approach. Use the table below to get a quick overview of the pros and cons of this performance metrics system. For a more in-depth look, read on to find a marketing directors email list breakdown of the 360-degree feedback method – the good and the bad.

Pros and Cons
Increases self-awareness of strengths and weaknesses. Can be disorganized if applied too quickly or without a clear focus
Encourage open communication. It should be part of a broader performance analysis and not a stand-alone review process.
Highlights areas of employee training and professional development. Makes it difficult to obtain answers to follow-up questions, as feedback is anonymous
Promotes accountability and encourages initiative-taking as a team player
Minimize prejudice and the possibility of discrimination It leads to inaccurate or incomplete opinions, since not all team members have experience in providing them. Develop a roadmap for evaluating results
Increases workload, meaning some team members may find the review process tedious
Pros of 360 degree feedback
There are many benefits to the 360-degree feedback method. From opening lines of communication to highlighting areas for improvement, here's why you should incorporate this review system into your processes.

Increase self-knowledge
With detailed feedback and a self-assessment component, employees become more self-aware. Perceiving work as a personal development tool to highlight areas where an employee can improve and what they already do well.

Unlike performance reviews, an employee can use this honest feedback tool to improve things like self-discipline, daily work habits, and communication skills across departments.