How to sell more on Mother's Day during the pandemic
Posted: Thu Jan 23, 2025 8:50 am
Mother's Day is the second most important date for Brazilian retail, second only to Christmas. It's the perfect opportunity to sell more and improve your store's results!
However, this year we will once again face an atypical overseas chinese in australia data situation in retail, due to the uncertainties generated by the Covid-19 pandemic. Right now, many retailers are wondering how they will make sales on credit this Mother's Day.
Besides, how are you going to make any sales on this long-awaited date? After all, there are stores that don't yet know whether they'll be open or closed.
Given this situation, I thought it best to divide this article into two parts: one for those who will be able to serve customers in person and another with special tips for stores that will be closed or have reduced opening hours.
Whatever the situation of your business, it is always possible to think of new strategies to increase sales on Mother's Day.
Let's go?
Mother's Day is not what it used to be.
First of all, you need to understand that Mother’s Day is no longer “house day.”
What do I mean by this?
The time has passed when the best gift for a mother was a product to be used for household chores.
The world has changed. And the desires of mothers (who are also women, let's not forget) go far beyond a new washing machine or the latest vacuum cleaner model.
Although household appliances and portable electronics are still in high demand, the most popular gift for mothers today is a smartphone.
In other words: an item for personal use.
A consumer survey conducted by Google showed that Brazilian mothers' desires (and also their children's purchasing intentions) are increasingly focused on this type of product.
When asked what they would like to receive on this date, 33% of mothers responded that they prefer clothes, shoes and accessories. The same type of gift was mentioned by 48% of their children. This is the most remembered product category for both audiences.
Perfumes and cosmetics are also quite popular, with 30% of children's preferences and 16% among mothers.
This means that your store should avoid reproducing old ideas about motherhood and perhaps rethink campaigns with “traditional” gifts if you really want to sell more on Mother’s Day.
How about trying something different this year?
For those who sell on credit, both the way of offering products and the way of receiving installments is being reinvented with the restrictions brought about by the pandemic.
The use of virtual platforms by sellers and new financial transfer methods have allowed retailers to maintain their sales through credit, even without being able to receive customers at the point of sale.
However, this year we will once again face an atypical overseas chinese in australia data situation in retail, due to the uncertainties generated by the Covid-19 pandemic. Right now, many retailers are wondering how they will make sales on credit this Mother's Day.
Besides, how are you going to make any sales on this long-awaited date? After all, there are stores that don't yet know whether they'll be open or closed.
Given this situation, I thought it best to divide this article into two parts: one for those who will be able to serve customers in person and another with special tips for stores that will be closed or have reduced opening hours.
Whatever the situation of your business, it is always possible to think of new strategies to increase sales on Mother's Day.
Let's go?
Mother's Day is not what it used to be.
First of all, you need to understand that Mother’s Day is no longer “house day.”
What do I mean by this?
The time has passed when the best gift for a mother was a product to be used for household chores.
The world has changed. And the desires of mothers (who are also women, let's not forget) go far beyond a new washing machine or the latest vacuum cleaner model.
Although household appliances and portable electronics are still in high demand, the most popular gift for mothers today is a smartphone.
In other words: an item for personal use.
A consumer survey conducted by Google showed that Brazilian mothers' desires (and also their children's purchasing intentions) are increasingly focused on this type of product.
When asked what they would like to receive on this date, 33% of mothers responded that they prefer clothes, shoes and accessories. The same type of gift was mentioned by 48% of their children. This is the most remembered product category for both audiences.
Perfumes and cosmetics are also quite popular, with 30% of children's preferences and 16% among mothers.
This means that your store should avoid reproducing old ideas about motherhood and perhaps rethink campaigns with “traditional” gifts if you really want to sell more on Mother’s Day.
How about trying something different this year?
For those who sell on credit, both the way of offering products and the way of receiving installments is being reinvented with the restrictions brought about by the pandemic.
The use of virtual platforms by sellers and new financial transfer methods have allowed retailers to maintain their sales through credit, even without being able to receive customers at the point of sale.