Create themed email campaigns for higher impact
Posted: Thu Jan 23, 2025 8:51 am
Editor's Note: If you'd like to learn more about why email delivers the best ROI, consider starting with our guide to the basics of email marketing. Hotel Email Marketing: Basic Steps Collect Emails from Prospects and Guests The first step in your email marketing strategy should be to collect emails from your email list. After all, without a list, you have no one to send you marketing materials. Start with your hotel records and see if you have email addresses from past guests that you can use for your marketing efforts.
When doing so, be mindful of the type of vnpay data consent your guests are giving you. Email is an authorization-based marketing channel, and you don’t want to get your plan wrong from the get-go. Next, start collecting emails from new guests. You will need a signup form that looks like this: GetResponse’s example email signup form for hoteliers. GetResponse's sample email signup form for hoteliers collects information from guests and people visiting your website, such as names and email addresses.
But that's not all. Simply setting up a sign-up form is not enough to collect emails. You need to trick them into handing over their details. You can do this by offering incentives (so-called lead magnets) such as: Members-only offers and discounts Early check-in Room accommodation discounts Hotel guides offering information about the area Upgrades or additional services such as free spa/massage Now, To launch the registration form, you will need some coding skills.
When doing so, be mindful of the type of vnpay data consent your guests are giving you. Email is an authorization-based marketing channel, and you don’t want to get your plan wrong from the get-go. Next, start collecting emails from new guests. You will need a signup form that looks like this: GetResponse’s example email signup form for hoteliers. GetResponse's sample email signup form for hoteliers collects information from guests and people visiting your website, such as names and email addresses.
But that's not all. Simply setting up a sign-up form is not enough to collect emails. You need to trick them into handing over their details. You can do this by offering incentives (so-called lead magnets) such as: Members-only offers and discounts Early check-in Room accommodation discounts Hotel guides offering information about the area Upgrades or additional services such as free spa/massage Now, To launch the registration form, you will need some coding skills.