That’s why you need to sit down with your sales team and find out your prospects’ top questions, pain points, and average sales cycle length. Then, use this information to customize your content and email marketing efforts to fit your sales cycle. What is a good BB email open rate? In an analysis of four leading industry studies, Plezi found that BB emails have an average open rate of . Depending on the source and sector, the tax rate may be as high as .
Editor's Note: To compare your results with bc data hong kong user list those of others in your industry, you may want to check out the GetResponse Email Marketing Benchmark Report. It features average email open rates, click-through rates, and unsubscribe rates and includes expert commentary to help you better understand these metrics. The data in GetResponse's Email Marketing Benchmarks report shows average email statistics across different industries. How long should a BB marketing email be? A study by the Boomerang app found that email length and the length between words are the sweet spot for achieving better than response rates.
Two caveats, however, are that this study is dated and does not specifically address the business-to-business niche. BB Email Marketing Tip : Segment Subscribers and Personalize Your Emails In the BB niche, multiple people from the company are involved in the sales cycle. For example, final purchasing decisions about your products and services may include product managers and technical leads at the prospect organization. Therefore, there is no point in simply reaching out to the finaldecision-makerand keeping them in mind when writing the email.