Take advantage of the influencers in your space
Posted: Thu Jan 23, 2025 9:01 am
To maximize your reach, leverage influencers who already operate in your space.
By co-producing content and sharing it on each other's platforms, influencers will help you tap into new networks.
For example, retailer GNC was able to leverage this strategy to gain over 380,000 new Facebook fans simply by tapping into small, niche online groups.
Evaluate your ROI
As with any marketing campaign, data-driven or not, it’s important to measure the critical aspects of what’s working and what’s not.
This means that as you define your marketing goals, you should select key performance indicators (KPIs) that will measure value and engagement.
It's easy to track sales, which is an essential vietnam mobile number list component of effective Content Marketing.
Remember to include other metrics such as customer retention rates and loyalty, along with engagement.
Below are some metrics you should consider when designing a data-driven Content Marketing campaign.
Traffic
It is important to know the size of the audience your content reaches.
Additionally, you should measure what percentage of the audience is actually your target audience.
Engagement rates
Another important metric is to measure participation or engagement .
If your audience isn't engaging with your content, you may need to consider changing your approach and materials in general.
By co-producing content and sharing it on each other's platforms, influencers will help you tap into new networks.
For example, retailer GNC was able to leverage this strategy to gain over 380,000 new Facebook fans simply by tapping into small, niche online groups.
Evaluate your ROI
As with any marketing campaign, data-driven or not, it’s important to measure the critical aspects of what’s working and what’s not.
This means that as you define your marketing goals, you should select key performance indicators (KPIs) that will measure value and engagement.
It's easy to track sales, which is an essential vietnam mobile number list component of effective Content Marketing.
Remember to include other metrics such as customer retention rates and loyalty, along with engagement.
Below are some metrics you should consider when designing a data-driven Content Marketing campaign.
Traffic
It is important to know the size of the audience your content reaches.
Additionally, you should measure what percentage of the audience is actually your target audience.
Engagement rates
Another important metric is to measure participation or engagement .
If your audience isn't engaging with your content, you may need to consider changing your approach and materials in general.