Listening also enables you to surface relevant conversations beyond those you’re tagged in.
Posted: Thu Jan 23, 2025 9:06 am
This can help you grow brand awareness by jumping into relevant conversations. One company in the health insurance industry makes their name known by doing exactly that—whether or not they’re mentioned. They cyprus b2b leads use social listening to keep tabs on conversations surrounding health and wellness topics. This saves them time scouring the social space to source those conversations.
The result? They were able to grow their thought leadership presence and community by joining more conversations that mattered to their target audience.
Apply it: Customers often get stuck when building their listening queries. But crafting smarter queries is key to ensuring you’re getting the most impactful listening experience and unearthing conversations and stories that matter.
A screenshot of the Query Builder in Sprout's Social Listening solution.
Here are a few tips to craft a query that sets your listener up for success:
When adding inclusions…
Start with the basics, including the main keywords you want to listen for (think brand name, products, etc.), hashtags and X (formerly known as Twitter) handles that are important to you.
Add alternate spellings, grammatical errors and misspellings of your brand and product names.
Think about other social handles and hashtags to include that people may mention next to your own.
Add your website links.
When adding exclusions…
The result? They were able to grow their thought leadership presence and community by joining more conversations that mattered to their target audience.
Apply it: Customers often get stuck when building their listening queries. But crafting smarter queries is key to ensuring you’re getting the most impactful listening experience and unearthing conversations and stories that matter.
A screenshot of the Query Builder in Sprout's Social Listening solution.
Here are a few tips to craft a query that sets your listener up for success:
When adding inclusions…
Start with the basics, including the main keywords you want to listen for (think brand name, products, etc.), hashtags and X (formerly known as Twitter) handles that are important to you.
Add alternate spellings, grammatical errors and misspellings of your brand and product names.
Think about other social handles and hashtags to include that people may mention next to your own.
Add your website links.
When adding exclusions…