That’s not what you’d call a short subject line, right? The same goes for click-through rates – studies have found that longer subject lines (-) have the highest click-through rates, with the most popular lengths falling in the middle. Email subject: What exactly does new short film mean? The fact that the subject line is short enough not to be interrupted by the email client does not make the email more likely to be opened.
In fact, subject line length doesn’t seem bc data indonesia user list to be a critical factor at all. The key, according to Kath Pay, is to be specific. Specific subject lines are naturally longer - they contain more detailed information, whereas short subject lines tend to be generic and vague (after all, how specific can your character be?) Some studies show that of recipients Open their emails based on just the subject line – It seems logical that the more specific the information you include, the more your audience will be interested in details such as dates, prices, or personalization elements.
Of course, this is just theory based on data, and we have to specifically test (sic!) how specific subject lines perform compared to general subject lines. But I think it's a completely valid theory and worth exploring. One thing the data does prove – take best practice recommendations with a grain of salt and test them. Testing is the only way you’ll know what works best for your audience.