The Impact of Time Management on Telemarketing Success
Posted: Thu Jan 23, 2025 9:08 am
According to Philip Kotler in his book entitled "Marketing Management", horizontal marketing occurs when companies combine their resources or abilities to achieve better results than working alone. You can imagine having a coffee shop, then collaborating with a local bakery to provide fresh pastries every day. The two businesses are at the same level but complement each other to provide added value to customers. According to the Harvard Business Review article, a partnership model like this is able to make businesses more efficient in reaching target markets. The American Marketing Association, defines horizontal marketing as a form of collaborative marketing where two Different brands work together to create unique value propositions.
Through a horizontal marketing system, you can share honduras telegram database technology, marketing expertise, distribution channels, and even customer databases with your business partners. Horizontal cooperation patterns allow you to access new markets without large investments. For example, McDonald's is partnering with McCafé to expand the premium coffee-loving consumer segment without the need to build a new brand from scratch. Also read: Market Overview: Elements, Functions, How to Create, Examples Benefits of a horizontal marketing system Marketing cost efficiency Through a horizontal marketing system, you can share costs marketing with your business partners. The cost sharing formula generally uses the proportion: Total Marketing Costs / Number of Partners = Costs per Partner. For example, when your coffee shop collaborates with a local bakery in creating joint advertising, the promotional costs are lighter because they are shared by both of you.
Market expansion Horizontal marketing will open access to your business partner's customer base. The formula for new market potential is (Number of Customers A + Number of Customers B) x Conversion Rate. For example, Spotify collaborates with Starbucks, which allows both brands to reach new customer segments. Increasing product value Collaboration will create added value for consumers. The calculation formula is value = Benefits of Product A + Benefits of Product B. Like GoPay partners with various merchants, which are able to provide easy payments as well as promotions to users. Resource Optimization Joint use of resources will increase return on investment. ROI formula = (Income – Capital) / Capital x %.
Through a horizontal marketing system, you can share honduras telegram database technology, marketing expertise, distribution channels, and even customer databases with your business partners. Horizontal cooperation patterns allow you to access new markets without large investments. For example, McDonald's is partnering with McCafé to expand the premium coffee-loving consumer segment without the need to build a new brand from scratch. Also read: Market Overview: Elements, Functions, How to Create, Examples Benefits of a horizontal marketing system Marketing cost efficiency Through a horizontal marketing system, you can share costs marketing with your business partners. The cost sharing formula generally uses the proportion: Total Marketing Costs / Number of Partners = Costs per Partner. For example, when your coffee shop collaborates with a local bakery in creating joint advertising, the promotional costs are lighter because they are shared by both of you.
Market expansion Horizontal marketing will open access to your business partner's customer base. The formula for new market potential is (Number of Customers A + Number of Customers B) x Conversion Rate. For example, Spotify collaborates with Starbucks, which allows both brands to reach new customer segments. Increasing product value Collaboration will create added value for consumers. The calculation formula is value = Benefits of Product A + Benefits of Product B. Like GoPay partners with various merchants, which are able to provide easy payments as well as promotions to users. Resource Optimization Joint use of resources will increase return on investment. ROI formula = (Income – Capital) / Capital x %.